OOC / About
Making workplace quality visible.
Organisation of Choice™ exists for a simple reason: the organisations that treat their people well deserve to be recognised for it — and the people choosing where to work deserve a signal they can trust.
evidence
The missing link between good work and credible recognition.
OOC was created to make genuine investment in people visible through evidence, multiple perspectives, and independent verification.
Read the full OOC story
Employers doing the real work have rarely had a rigorous way to separate their investment from ordinary culture claims. OOC closes that gap with independent, evidence-led assessment.
Founded by Ketaki, Founder & Programme Director, and informed bypeople strategy, organisational development, and responsible business, the programme applies the same spirit of scrutiny used for other important organisational standards.
OOC operates as an independent certification programme of Carbon Value Partners Private Limited. Every certification is earned, evidenced, and annually verified.
Make it visible.
To recognise and certify employers who demonstrably invest in their people, through independent, multi-stakeholder assessment — and to give talent everywhere a trustworthy signal of where great workplaces can be found.
Make it matter.
A working world in which workplace quality is as visible, comparable, and valued as financial performance — and in which being an organisation of choice is every employer's ambition.
Why our certification holds its value.
We are independent.Outcomes follow published criteria and cannot be purchased or negotiated.Read principleClose
Certification cannot be purchased, and assessment outcomes are never negotiable. Our assessors have no commercial stake in any organisation's result, and our criteria are published for anyone to read. When an organisation carries the OOC mark, it is because the evidence supported it.
We assess from every angle.Employees, leadership, and independent evaluators each contribute evidence.Read principleClose
A workplace looks different from the boardroom than it does from the floor. That is why our framework gathers structured input from multiple assessor groups — employees, leadership, and independent evaluators — across every dimension of the employment experience. No single perspective can carry a certification on its own.
We certify improvement, not perfection.Silver, Gold, Platinum, and Diamond create a visible route forward.Read principleClose
The Silver, Gold, Platinum, and Diamond levels exist because building a great workplace is a journey. Our detailed assessment reports show every organisation exactly where it stands and precisely what would move it forward. Certification with us is the beginning of a relationship, not the end of a transaction.
Team and governance
The people behind the programme.
Organisation of Choice™ is led by its founder and supported by a team of assessors, advisors, and programme specialists who share one standard: every certification must be defensible on the evidence.
Ketaki — Founder & Programme Director
Workplace-culture specialist focused on evidence-led people practices and responsible growth.
Rhea Kapoor — Programme Director
Workplace-culture specialist focused on evidence-led people practices and responsible growth.
Rhea Kapoor — Programme Director
Workplace-culture specialist focused on evidence-led people practices and responsible growth.
Join the organisations proving it.
If your organisation invests in its people, let's make that investment visible.